Alena Leena is a couture house founded by a Ukrainian-born designer now based in South Africa. Each gown is envisioned with a modern, feminine approach and then handcrafted in the brand’s atelier in Ukraine. Every piece reflects a unique blend of European elegance and natural inspiration, with contemporary cuts and delicate details. Alena Leena’s creations are designed for brides seeking a sophisticated, poetic, and truly distinctive look.
ALENA LEENA
EXPLORE
Ukraine
PRICE RANGE
$3300 - $ 5500
THE DETAILS
SIZE available
to order
2-22*
customizations available
EXPLORE the GOWNS
calathea
kerria
salvia
erica
amaryllis
rubinette
WHAT to EXPECT
.01
Book your appointment
Request your appointment date and time or speak to a live consultant so we can get to know you and provide you with the best experience when you arrive.
BOOK YOUR APPOINTMENT
.02
1.5 hour shopping experience
A private appointment in our showroom designed to make you feel welcomed, understood, and celebrated.
We take the time to learn about your story, your style, and your wishes to curate a personalized selection of gowns that truly reflect who you are. With expert bridal styling, you’ll explore silhouettes that feel authentic to you — guided every step of the way with warmth and care.
And once you’ve found the one, we stay by your side until the big day — from fittings to final styling, ensuring a seamless and meaningful bridal experience.
EXPLORE OUR FAQ
.03
Find the ONE
When the bride finds the dress, emotion fills the room. Surrounded by her loved ones, she experiences a powerful, unforgettable moment — the one where it all becomes real. Saying “yes” in front of those who matter most makes it even more meaningful.
Once the gown is chosen, we book her alterations appointment, where every detail will be perfected to enhance her silhouette with care and precision.
And because this milestone deserves to be celebrated, a small gift from DIY is offered — a keepsake to remember this special moment in our private showroom.
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Gown Arrival
At this complimentary appointment, you’ll try on your gown for the very first time — a special and emotional moment where your bridal look truly comes to life. Under the expert eye of our trusted seamstress (right here at DIY), you’ll receive personalized recommendations for any necessary alterations to ensure a flawless fit.
It’s also the perfect time to explore accessories and final styling touches to complete your wedding day look with confidence. Once your gown is altered and ready, you’ll be invited to pick it up directly from the seamstress’s atelier, beautifully prepared for your big day.
frequently asked questions below
We recommend an ideal timeline of 10 months between choosing your dress and your wedding date. Here’s why: 6 months for your gown to be made-to-order by the designer, 3 months to receive your dress, attend your fitting with our seamstress at DIY, complete the alterations in her atelier, and come back for your final try-on and pickup and 1 month before the wedding to keep things calm and stress-free.
In short: plan for around 10 months for a smooth and serene experience.
And if your timeline is shorter, reach out — some gowns may be available sooner!
We recommend wearing nude-colored, seamless underwear, if possible, please come with little or no makeup to help keep our gowns pristine. You're also welcome to bring a pair of shoes similar to what you plan to wear on your wedding day - Especially if you 're considering heels
We recommend bringing 4 guests or fewer. Choosing your wedding dress is a meaningful and emotional moment. You deserve to enjoy the experience fully — with the focus entirely on you, the bride-to-be! That’s why we suggest coming with the key people in your life whose opinions you truly value.
Hearing from loved ones can be helpful, but too many opinions can quickly become overwhelming. It’s important to be surrounded by people who will focus on you, your style, and your wishes — not project their own preferences onto you.
That said, you’re also more than welcome to come alone, or even with your partner if that feels right to you. There’s no rule — do what feels best for you.
Our gowns range from $2,000 to $6,500 + tax. In addition to the price of the dress, you should also plan for alteration costs. We recommend a minimum overall budget of $2,500.
No matter your budget, you will always be welcomed with the same care and kindness! We adapt to each of our brides and make sure to present a selection that fits the price they’re comfortable investing — with zero judgment.
Our prices are never adjusted based on who you are, and they are non-negotiable. We are fully transparent about the origin of our gowns, the designers behind them, and the fabrics used — so please don’t hesitate to ask us any questions during your appointment!
There are paid parking spaces nearby. However, please keep in mind that we are located in Old Montreal, where parking can be limited. We recommend planning ahead and allowing time (and budget) for parking during your visit.
Dream It Yourself is also easily accessible by public transit — we’re just a few minutes’ walk from Place d’Armes metro station.
